Norfolk Southern: Annual Report
I worked with Norfolk Southern railroad to tell the story of a record-setting year through the lens of a single day in its annual report. This concept features stories and photography from throughout the transportation network over the course of a typical day on the railroad. The annual report won a Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) and was also successful as a stand-alone marketing brochure, removed from the financial data, to show how Norfolk Southern provides transportation services to the nation's businesses and industries 24 hours a day, seven days a week.