American Red Cross: 100 Days of Summer Campaign
Summer is a season of baseball and barbeques, camping and road trips, and everything in between. It's also a time when the nation's blood supply and donations typically dwindle. The 100 Days of Summer campaign was designed to encourage existing and potential blood donors to choose one day of the summer to give blood. The campaign features a timeframe with a subtle sense of urgency, illustrated by a daily countdown running throughout the campaign. The hashtag #ChooseYourDay encouraged online social engagement and was reinforced with bright, engaging photography featuring individuals picking up their phones, downloading the new app or scheduling a blood donation appointment as part of their summer plans.
